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Research papers

Positioning

This paper describes a methodology : "creative motivation research" in which a group of consumers using non-verbal techniques in a prospective and goal-oriented setting are led to express their motivations, desires and fears concerning a product...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Udolpho van de Sandt
June 15, 1973
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Citation

van de Sandt, U. (1973a, June 15). Positioning. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/positioning